ASH F/W 2025

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THE PROJECT

A fashion film made in the Mojave Desert for ASH F/W 2025. Two women, a mysterious invitation, finding each other in the landscape. The approach was still and precise, camera held on wide frames that let the desert breathe around the figures.

A fashion film made in the Mojave Desert for ASH F/W 2025. Two women, a mysterious invitation, finding each other in the landscape. The approach was still and precise, camera held on wide frames that let the desert breathe around the figures.

The American West as a place of arrival and of waiting. I shot it. The stillness was the point.

The American West as a place of arrival and of waiting. I shot it. The stillness was the point.

CLIENT
ASH
AGENCY
FLORIE BERGER
PROD COMPANY
LOCALS WORLDWIDE
YEAR
2024

DIRECTOR

FLORIE BERGER

PRODUCER

SOPHIE MEISTER

CINEMATOGRAPHER

VINCENZO CARRANO

EDITOR

FLORIE BERGER

COLORIST

FLORIE BERGER

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LOS ANGELES + MOJAVE DESERT

©2026

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LOS ANGELES + MOJAVE DESERT

©2026

get in
touch

VC

LOS ANGELES + MOJAVE DESERT

©2026