SWEAT CYCLE
COMMERCIAL
THE PROJECT
A commercial built around a simple contrast. The loneliness of training at home, a screen, a bike, four walls, against the energy of walking into a studio, your people, your community, the collective power of moving together.
A commercial built around a simple contrast. The loneliness of training at home, a screen, a bike, four walls, against the energy of walking into a studio, your people, your community, the collective power of moving together.
We let that emotional gap do the work. The film builds toward the studio the way you build toward something you have been missing without knowing it. Visceral, warm, and kinetic.
We let that emotional gap do the work. The film builds toward the studio the way you build toward something you have been missing without knowing it. Visceral, warm, and kinetic.
CLIENT
SWEAT CYCLE
AGENCY
SECOND SUN
PROD COMPANY
SECOND SUN
YEAR
2022
DIRECTOR
VINCENZO CARRANO
PRODUCER
TBC
CINEMATOGRAPHER
JOSHUA CHIARA
EDITOR
JOSHUA CHIARA
COLORIST
JOSHUA CHIARA
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