SWEAT EXT
COMMERCIAL
THE PROJECT
A campaign for Sweat Cycle. Two real instructors, their own routines, their own music. We built the film around what actually happens in the room: the heat, the rhythm, the concentration, the moment the body gives in to the beat. No performance. Just the work, shot the way it feels from inside it.
A campaign for Sweat Cycle. Two real instructors, their own routines, their own music. We built the film around what actually happens in the room: the heat, the rhythm, the concentration, the moment the body gives in to the beat. No performance. Just the work, shot the way it feels from inside it.
To hold both energies, we mixed a dolly for the stillness and a gimbal for the movement. The cut follows the music, frame to beat, letting the editing become part of the experience rather than just a way to move between shots.
To hold both energies, we mixed a dolly for the stillness and a gimbal for the movement. The cut follows the music, frame to beat, letting the editing become part of the experience rather than just a way to move between shots.
CLIENT
SWEAT CYCLE
AGENCY
SECOND SUN
PROD COMPANY
SECOND SUN
YEAR
2026
DIRECTOR
VINCENZO CARRANO, MIMI BENZ
PRODUCER
VINCENZO CARRANO, MIMI BENZ
CINEMATOGRAPHER
JOSHUA CHIARA
EDITOR
VINCENZO CARRANO, MIMI BENZ
COLORIST
VINCENZO CARRANO
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