DIOR SAUVAGE
COMMERCIAL
THE PROJECT
A portrait of strength and stillness in the American desert. Working with Yosh Yu, we built a campaign film for the Chinese market that reframes the Sauvage mythology through an eastern lens. Grounded, elemental, precise.
A portrait of strength and stillness in the American desert. Working with Yosh Yu, we built a campaign film for the Chinese market that reframes the Sauvage mythology through an eastern lens. Grounded, elemental, precise.
The brief asked for the same raw landscape as the original, but the approach was different. Yosh is a trained horse rider. We pushed that to its limit, climbing to the top of the mountain, finding the edge between control and surrender. The work distills a singular idea: strength not as force, but as balance.
The brief asked for the same raw landscape as the original, but the approach was different. Yosh is a trained horse rider. We pushed that to its limit, climbing to the top of the mountain, finding the edge between control and surrender. The work distills a singular idea: strength not as force, but as balance.
CLIENT
DIOR
AGENCY
LOCALS WORLDWIDE
PROD COMPANY
LOCALS WORLDWIDE
YEAR
2024
DIRECTOR
VINCENZO CARRANO
PRODUCER
SOPHIE MEISTER, DAVID AL ATRAKCHI
CINEMATOGRAPHER
JAKE L. MITCHELL
EDITOR
VINCENZO CARRANO
COLORIST
VINCENZO CARRANO, MONDAY
scroll to view more
↓
↓
get in
touch
get in
touch