FREDERIQUE CONSTANT | REAL TIME

COMMERCIAL

THE PROJECT

A campaign built around a single constraint: one continuous take per film. Ten films, ten perspectives on time, each captured in a single unbroken sequence. We designed a bespoke moving light rig that traveled with the camera, creating a controlled illumination that could hold the watch in precise light while the performer and the frame moved as one.

A campaign built around a single constraint: one continuous take per film. Ten films, ten perspectives on time, each captured in a single unbroken sequence. We designed a bespoke moving light rig that traveled with the camera, creating a controlled illumination that could hold the watch in precise light while the performer and the frame moved as one.

No cuts. No resets. The light, the subject, and the camera in continuous motion together. Two of the ten films ran as broadcast TV commercials. The work distills a single idea: time as something lived, not performed.

No cuts. No resets. The light, the subject, and the camera in continuous motion together. Two of the ten films ran as broadcast TV commercials. The work distills a single idea: time as something lived, not performed.

CLIENT

FREDERIQUE CONSTANT

AGENCY

STORY LA

PROD COMPANY

FRED & FARID

YEAR

2026

DIRECTOR

VINCENZO CARRANO

PRODUCER

SOPHIE MEISTER, DAVID AL ATRAKCHI

CINEMATOGRAPHER

ZACHARY SHEA

EDITOR

VINCENZO CARRANO

COLORIST

VINCENZO CARRANO

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get in

touch

+1 213 394 5851

HELLO@VINCENZOCARRANO.COM

VC

LOS ANGELES + MOJAVE DESERT

AVAILABLE WORLDWIDE

©2026

get in

touch

+1 213 394 5851

HELLO@VINCENZOCARRANO.COM

VC

LOS ANGELES + MOJAVE DESERT

AVAILABLE WORLDWIDE

©2026