FREDERIQUE CONSTANT | REAL TIME
COMMERCIAL
THE PROJECT
A campaign built around a single constraint: one continuous take per film. Ten films, ten perspectives on time, each captured in a single unbroken sequence. We designed a bespoke moving light rig that traveled with the camera, creating a controlled illumination that could hold the watch in precise light while the performer and the frame moved as one.
A campaign built around a single constraint: one continuous take per film. Ten films, ten perspectives on time, each captured in a single unbroken sequence. We designed a bespoke moving light rig that traveled with the camera, creating a controlled illumination that could hold the watch in precise light while the performer and the frame moved as one.
No cuts. No resets. The light, the subject, and the camera in continuous motion together. Two of the ten films ran as broadcast TV commercials. The work distills a single idea: time as something lived, not performed.
No cuts. No resets. The light, the subject, and the camera in continuous motion together. Two of the ten films ran as broadcast TV commercials. The work distills a single idea: time as something lived, not performed.
CLIENT
FREDERIQUE CONSTANT
AGENCY
FRED & FARID
PROD COMPANY
STORYLA
YEAR
2026
DIRECTOR
VINCENZO CARRANO
PRODUCER
SOPHIE MEISTER, DAVID AL ATRAKCHI
CINEMATOGRAPHER
ZACHARY SHEA
EDITOR
VINCENZO CARRANO
COLORIST
VINCENZO CARRANO
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